Pisa tourism fluxes observatory: deriving mobility indicators from GSM calls habits

Furletti B., Gabrielli L., Rinzivillo S., Renso C.

Tourism Observatory  Mobile phone data  Data analysis 

The necessity to improve the management of the resources, urged many local governments to adhere to European initiatives in the context of competitiveness and sustainability, for creating the right balance between the welfare of tourists, the needs of the natural and cultural environment and the development and competitiveness of destinations and businesses. For many Italian Municipalities, this requirements become concrete with the establishment of a tourism monitoring systems that aims at survey these phenomenon through the analysis of heterogeneous data ranging from information of the territory, energy consumption, use of the land, and linked data (arrival and departure from the airport, bus, hotels etc). We describe the permanent observatory of touristic fluxes we realized in the town of Pisa where the standard indicators have been extended with an indicator of people presence extracted from mobile GSM call data and other exploratory analyses made by using the mobile phone data.we developed a method to partition the users into residents, commuters, in transit and visitors starting from a spatio-temporal profile inferred from people call habits.

Source: NetMob 2013 - Third International Conference on the Analysis of Mobile Phone Datasets, pp. 107–109, MIT Media Lab, Cambridge, MA, 1-3 Maggio 2013