Mogorovich P., Masserotti M. V., De Bellis G.
GIS Geomarketing
Before the advent of GIS, marketing managers could only work with data organized in a tabular form (tables), which are not very easily interpreted and understood. GIS technology offers new and more advanced functionalities/tools, like the ability to represent target information within a cartographic framework, and to integrate and manage heterogeneous data, therefore providing a very friendly and versatile Decision Support System to them. In addition, GIS technology easily supports both synthesis and in-depth analysis, and their interplay, by means of the
Source: 11a Conferenza Nazionale ASITA, Centro Congressi Lingotto, Torino, Italy, 6 - 9 novembre 2007
Publisher: ASITA - Federazione delle Associazioni Scientifiche per le Informazioni Territoriali e Ambientali, Milano, ITA
@inproceedings{oai:it.cnr:prodotti:91633,
title = {Il GIS come strumento di supporto alle decisioni per una rete di punti vendita},
author = {Mogorovich P. and Masserotti M. V. and De Bellis G.},
publisher = {ASITA - Federazione delle Associazioni Scientifiche per le Informazioni Territoriali e Ambientali, Milano, ITA},
booktitle = {11a Conferenza Nazionale ASITA, Centro Congressi Lingotto, Torino, Italy, 6 - 9 novembre 2007},
year = {2007}
}