Improving the business plan evaluation process: the role of intangibles

Turini F., Baglioni M., Bellandi A., Furletti B., Pratesi C.

Classification trees  Management of Technology and Innovation  Bayesian causal map  Management Science and Operations Research  Industrial relations  Intangible assets  Qualitative analysis  Business and International Management  Information Systems and Management 

One of the main objectives of the European MUSING project is to design and test software tools in order to support the activities of small and medium sized businesses. In this paper we examine financial risk management and, more specifically, the self-assessment of business plans. The role of intangible assets is discussed, and we report on how intangible assets can be collected, how they can be represented, taking into account their semantic relationships, and how they can be used to build an analytical tool for business plans. The basic technology embedded in the tool is the construction of classification trees, a well-known technique in inductive learning. We show how using knowledge of intangible assets can improve the construction of the classifier, as proved by the testing carried out so far.

Source: Quality technology & quantitative management (Print) 7 (2010): 35–50. doi:10.1080/16843703.2010.11673217

Publisher: ICAQM., Hsinch, Taiwan

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