Document - Who/where are my new customers?

2011

Contribution to book Open Access

Who/where are my new customers?

Rinzivillo Salvatore, Ruggieri Salvatore

classification rules spatial visualization spatial classification interestingness measures

We present a knowledge discovery case study on customer classification having the objective of mining the distinctive characteristics of new customers of a service of tax return. Two general approaches are described. The first one, a symbolic approach, is based on extracting and ranking classification rules on the basis of significativeness measures defined on the 4-fold contingency table of a rule. The second one, a spatial approach, is based on extracting geographic areas with predominant presence of new customers.

Source: Emerging Intelligent Technologies in Industry, edited by Dominik Ry?ko, Henryk Rybi?ski, Piotr Gawrysiak, Marzena Kryszkiewicz, pp. 307. Berlin/Heidelberg: Springer-Verlag, 2011

Publisher: Springer-Verlag, Berlin/Heidelberg, DEU

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@inbook{oai:it.cnr:prodotti:204509,
	title = {Who/where are my new customers?},
	author = {Rinzivillo Salvatore and Ruggieri Salvatore},
	publisher = {Springer-Verlag, Berlin/Heidelberg, DEU},
	doi = {10.1007/978-3-642-22732-5_25},
	booktitle = {Emerging Intelligent Technologies in Industry, edited by Dominik Ry?ko, Henryk Rybi?ski, Piotr Gawrysiak, Marzena Kryszkiewicz, pp. 307. Berlin/Heidelberg: Springer-Verlag, 2011},
	year = {2011}
}