MOVING D1.4 - DECO Activity Report

Casares B., Garrido L., García M., Vilcu R., Assante M.

Virtual research environment  Communication  Dissemination  Exploitation  Multi-Actor Platform 

The deliverable D1.4 DECO Activity Report is conceived as a self-assessment exercise that has the ultimate purpose of identifying improvements in the activities and tasks, making them the most appropriate to the needs of the project, based on the experiences of the activities implemented so far. Focused on the development of the dissemination, exploitation, communication and outreach (DECO) strategy (hereinafter the "Strategy") (D1.1), the D1.4 has two specific objectives: o Analyse the performance of communication, dissemination and exploitation activities implemented by the project in years 1 and 2 towards achieving MOVING's objectives. o Draw lessons, identify areas of improvements, and design actions and follow-up steps to be taken by the project so as to improve the communication, dissemination and exploitation activities. D1.4 may lead to an Activity Report of the Strategy by assessing and reporting on all different channels, activities and products to maximise MOVING's impact. This deliverable has been produced using a combination of quantitative and qualitative methods project's partners, especially the Communication Task Force, was performed A total of 23 responses from 21 partners have been received. The survey results have been used to collect information to better understand: a) how partners are using the communication channels and products of the project; b) in which areas they would need further support; c) what challenges they find to communicate about the project; etc. To complement both the quantitative analysis and the survey, a workshop was held to provide a space for the MOVING Communication Task Force to discuss and collect ideas on how to improve communication and dissemination performance and impact. The main results of the workshop have been used to produce the content in sections 4.5.3 Key Exploitable Results (KER), 4.6 Lessons learned and recommendations and 4.7 Review of the contingency plan within the DECO Strategy. Section 4 of the deliverable on main communication activities and results, includes an overview of the status of the Key Performance Indicators (KPIs) outlined in the DECO Strategy. For some of them, a new and more ambitious target in M48 has been set, given the good progress achieved so far of the initial targets. Further in section 4, the deliverable analyses MOVING's communication channels, in particular the website, the Virtual Research Environment, the MOVING Community of Practice, the different social media accounts and the newsletter. Regarding MOVING's communication products, the following have been evaluated: the visual identity of the project, news and blogs, policy briefs, videos and other products (press releases, infographics, brochures, etc.). External channels for outreach have also been monitored. In particular, the focus has been on: (i) partners' communication and dissemination activities; (ii) link to other networks and projects; (iii) participation in third-party events; (iv) relation with press and media; and (v) publications and scientific journals. The deliverable has considered the communication training and guideline provided so far and how partners value them, and has identified further training needs of the partners to improve their participation in dissemination, exploitation, communication and outreach activities. In section 4.5, the Exploitation Plan is developed as follows: introduction to this plan, objectives and Key Exploitable Results (KERs). It includes a table linking KER with lead partner from each work package (owner of KER); the description of the KER (including type of result) and the exploitation route(s) or potential use (commercial/industrial, academic, societal, policy). Section 4.6 presents the lessons learned and recommendations drawn throughout the process of elaboration of this deliverable. Finally, section 4.7 reviews the contingency plan within the DECO Strategy. The deliverable includes three annexes: (i) detailed analysis of the survey results; (ii) categories used to classify MOVING's social media posts; and (iii) resources on communication evaluation used to inform this deliverable.

Source: ISTI Project report, MOVING, D1.4, 2022